If you’re targeting enterprises or consumer brands, then your multiple expertise can be a significant value proposition: proprietary tools or specialized technologies you use for digital growth, international SEO know-how, your digital mix services (SEO, content marketing, PR, analytics) etc.īest Response Media and Smarketa highlight their knowledge of specific software like Magento or Shopify, while Upswing’s COVID-19 Data Trends or TitanBOT from Titan Growth enter the owned software category to obtain a unique advantage in their preferred markets. If you’re vertically-focused, then the added value will be your deep knowledge of the targeted market and your previous performance in the industry. Value propositionīased on your desired customer segments, you can think about why customers buy or use your services: What’s compelling about the proposition? Which Problems or Needs of the Customer segments you can solve? They highlight their eCommerce or software expertise in their value proposition, so you know their interest from the get go. There’s also the case for B2B- or online-only focus: OuterBox is a relevant example to study here, as is Directive Consulting. White label services only, targeted at digital marketing agencies or brands.įocusing on a single vertical signifies deep expertise in that area: SEO for lawyers for instance or Dealer Spike targeting dealerships in 8 branches, while highlighting more verticals that you excel at means you’re positioning the agency in terms of local/regional market know-how and accessibility, as is the case for Blue Corona.Ĭatering to both SMBs and consumer brands with a varied selection of services are agencies like Ignite Visibility that position themselves as international experts with multiple-industry know-how.Online-focused only: clients that derive their income from online business.Address a single vertical with industry clients that you know really well.SMBs from your local or regional segmentation.This offers leverage in the market, as you can showcase a deep understanding of an industry or a certain region or town. The guiding questions are as follows: Who are the customers? What do they think? See? Feel? Do?Īs an SEO agency you’re probably segmenting your clients based on geographies, size, or specialization. In this segment, think about the people and companies you’re creating value for. Let’s dive straight into every section and its strategic guiding questions! Customer Segments We’ve built this article as an interactive piece for SEO agencies leaders to create their own BMC as they explore each of the 9 building blocks.
If you need a reminder, you can scroll down to read more about the 9 building blocks & examples from other agencies: Interactive Business Model Canvas If you’re ready to create your agency’s BMC, look no further and use this interactive one below. In today’s uncertain context, it’s even more useful as part of a strategic toolkit for an SEO or digital marketing agency owner who wants to grow the business in novel ways. So, in the end it’s about creating a visual tool to communicate a concentrated story of your business model - the idea which started its creation -, while evaluating its current status or thinking about ways to challenge it, ways to pivot it, ways to optimize it, ways to develop new branches etc. The right part is all about capturing your business value with an in-depth look at customer segments and relationships, value proposition, channels and revenue streams, while the left part is all about the means to deliver that value with key activities and partners, cost structures, and resources.
It includes 9 building blocks and accompanying questions for you to capture an in-depth description of your business value and functions. In the creator’s words, BMC is a strategic tool for painting out an existing business model and making it concrete for all the business stakeholders. We've researched almost 36.000 digital marketing agencies worldwide, from both our own users and trials, and international aggregators like UpCity or Clutch, with a strategic angle in mind: deconstructing an agency’s business model with Alexander Osterwalder’s Business Model Canvas or BMC, to capture insights, current pain points, opportunities. Why use the Business Model Canvas for your SEO / digital marketing agency?